Perseverance for Continuous Improvement

During its six decades of evolution, our company has achieved remarkable developments in jewellery distribution - a wealth of wholesaling expertise, a broad network of business partnership, and an ever more sophisticated corporate structure. Such achievements had long been anticipated by the company's founder Mr. Woo Chi Wing back in 1960, when his perseverance for continuous improvement was laid down as the motto for our operations. Today, not only have we been keeping this motto firmly in mind, we have incorporated the concept of performance excellence in our principle of operation. We strive to be the best in what we do.

Growth based on Diversification and Expansion

Our pursuit for excellence is the motivating force that drives our company to grow. By diversifying our product and service range, and by expanding into different geographic locations, we have successfully positioned ourselves as the market leader in the area of the Greater China and Asia Pacific. From wholesaling of Italian jewelry in 1960, to the launch of retail chain in 1980, to the establishment of the first and second aluminum extrusion manufacturing plants in 1992 and 1996, and the engagement in international branded jewellery distribution, Woo Leung Lee (1960) Jewellery Co., Ltd. has proudly achieved double digit percentage annual sales growth consecutively in the past five years, and has successfully expanded our distribution network in over 35 major cities in the region.

Looking Ahead

As the fifth generation leading figure of a company having such distinct tradition and values, I am blessed with a solid foundation of field-related expertise, proven market intelligence, organizational resources, and the most important of all, our company's goodwill. These, together with our valuable human asset – our teams of highly motivated professionals, form the base of continuous growth. It is my hope that this online trading platform not only provides convenience to our trading partners and customers, but also links us closer together, to further solidify our business relationships. On the other hand, the idea of International Brand Center (IBC) is to fulfill our passion for fine jewellery. IBC as an extension of Woo Leung Lee Jewellery Co., Ltd. trades not only jewellery, but exquisite designs with impeccable quality.

Armed with the two new divisions, we aim to achieve stronger growth in the years ahead by exploring new market opportunities and product sources so as to further expand as a truly international entity. 

Michael Woo

Managing Director

Profile of the Managing Director