History

  • 1900
  • 1960
  • 1968
  • 1980
  • 1992
  • 1996
  • 1997
  • 1998-2000
  • 2001
  • 2004
 “Woo Leung Lee” Bullion Trade business was founded in
   Chaozhou, China

Founder Mr Woo Chi Wing established Woo Leung Lee (1960)
   Jewellery Co., Ltd. In Hong Kong

Business nature: Italian gold jewellery wholesaling

Approximate number of staff: 3 to 5


Launch of the first Flagship Retail Outlet

Business nature: Jewellery wholesaling and retailing

Approximate number of staff: 15

A retail chain specializing in top-tier designer Jewellery
  (7 branches located at 5 stars hotels and shopping arcades)

Business nature: A vertical integration ranging from jewellery
  production, wholesaling of Italian jewellery and raw materials
  to retail chain management

Approximate number of staff: 130


Diversification and expansion of business:

  Start developing jewellery distribution network in mainland
  China

  Opening of the first aluminum extrusion manufacturing plant

Plant Location: Nanhai, Guangdong Province

Region covered: Southern China, South East Asia, Japan

Business nature: Italian jewellery wholesaling, aluminum extrusion production and International distribution

Approximate number of staff: Over 500

Regional Office Locations:

 Hong Kong

 Nanhai & Shenzhen, Guangdong Province


Further expansion of business:

Record-breaking sales performance in Italian jewellery
  wholesaling

Second aluminum extrusion manufacturing plant established

 Plant Location: Yingkou, Liaoning Province

Region covered: North-Eastern China, Russia, Korea

Approximate number of staff: Over 1,100

Regional Office Locations:

 Hong Kong

 Nanhai & Shenzhen, Guangdong Province

Yingkou, Liaoning Province


Mr Michael Woo Kim Kong became Managing Director of
   Woo Leung Lee (1960) Jewellery Co., Ltd.

Business Nature: Italian jewellery wholesaling,
  aluminum extrusion production and international distribution


Inauguration of the Greater China / Asia Pacific headquarter in
  Hong Kong. Featuring state-of-the-art computerized systems and
  renovative wholesale distribution center. Achieved double digit  
  annual sales growth consecutively for past 5 years.


Launch of online trading platform www.ejewelleryasia.com

Third aluminum extrusion manufacturing plant established in
  Chengdu, Sichuan and cooperate with the “Go West” strategy.
  Inauguration of the regional headquarter in Chengdu

Plant Location: Chengdu, Sichuan Province

Region covered: Southwestern China, Korea

Business nature: Italian jewellery wholesaling, aluminum
extrusion production, international distribution, e-commerce and logistic

Approximate number of staff: Over 2,000

Regional Office Locations:

 Hong Kong

Nanhai & Shenzhen, Guangdong Province

 Yingkou, Liaoning Province

Chengdu, Sichuan Province

 Establishment of International Brand Center (IBC)