Chaozhou, China
Founder Mr Woo Chi Wing established Woo Leung Lee (1960)
Jewellery Co., Ltd. In Hong Kong
Business nature: Italian gold jewellery wholesaling
Approximate number of staff: 3 to 5
Mr. Woo Chi Wing established Woo Leung Lee Jewellery Co. Ltd. in Hong Kong, which was the first Chinese company to acquire the general agent for Italy’s biggest jewellery brand UNO-A-ERRE in Asia-Pacific.
Launch of the first Flagship Retail Outlet
Business nature: Jewellery wholesaling and retailing
Approximate number of staff: 15
A retail chain specializing in top-tier designer Jewellery
(7 branches located at 5 stars hotels and shopping arcades)
Business nature: A vertical integration ranging from jewellery
production, wholesaling of Italian jewellery and raw materials
to retail chain management
Approximate number of staff: 130
Diversification and expansion of business:
Start developing jewellery distribution network in mainland
China
Opening of the first aluminum extrusion manufacturing plant
Plant Location: Nanhai, Guangdong Province
Region covered: Southern China, South East Asia, Japan
Business nature: Italian jewellery wholesaling, aluminum extrusion production and International distribution
Approximate number of staff: Over 500
Regional Office Locations:
Hong Kong
Nanhai & Shenzhen, Guangdong Province
Further expansion of business:
Record-breaking sales performance in Italian jewellery
wholesaling
Second aluminum extrusion manufacturing plant established
Plant Location: Yingkou, Liaoning Province
Region covered: North-Eastern China, Russia, Korea
Approximate number of staff: Over 1,100
Regional Office Locations:
Hong Kong
Nanhai & Shenzhen, Guangdong Province
Yingkou, Liaoning Province
Mr Michael Woo Kim Kong became Managing Director of
Woo Leung Lee Jewellery Co., Ltd.
Business Nature: Italian jewellery wholesaling,
aluminum extrusion production and international distribution
Inauguration of the Greater China / Asia Pacific headquarter in
Hong Kong. Featuring state-of-the-art computerized systems and
renovative wholesale distribution center. Achieved double digit
annual sales growth consecutively for past 5 years.
Started asset acquisitions in Thailand
Launch of online trading platform
Third aluminum extrusion manufacturing plant established in
Chengdu, Sichuan and cooperate with the “Go West” strategy.
Inauguration of the regional headquarter in Chengdu
Plant Location: Chengdu, Sichuan Province
Region covered: Southwestern China, Korea
Business nature: Italian jewellery wholesaling, aluminum
extrusion production, international distribution, e-commerce and logistic
Approximate number of staff: Over 2,000
Regional Office Locations:
Hong Kong
Nanhai & Shenzhen, Guangdong Province
Yingkou, Liaoning Province
Chengdu, Sichuan Province