Our History
Evolving Heritage
Guarding traditions with artisan spirit, inspiring the future through innovation
“Woo Leung Lee” Bullion Trade business was founded in Chaozhou, China
Founder Mr. Woo Chi Wing established Woo Leung Lee (1960) Jewellery Co., Ltd. in Hong Kong as the first Asian-Pacific general agent for Italy’s premier jewelry brand UNO-A-ERRE. Specializing in Italian gold jewelry wholesaling, the company started with just 3-5 staff.
Launched our first flagship retail outlet, marking the transition into jewelry wholesaling and retailing with a team of 15.
Expanded into a 7-boutique retail chain across five-star hotels and shopping arcades, integrating Italian jewelry production, raw material sourcing, and retail management with 130 employees.
Entered mainland China’s jewelry distribution network and opened our first aluminum extrusion plant in Nanhai, Guangdong. Covered Southern China, Southeast Asia, and Japan with 500+ staff across Hong Kong, Nanhai, and Shenzhen offices.
Achieved record-breaking Italian jewelry sales and established a second aluminum plant in Yingkou, Liaoning, extending reach to Northeastern China, Russia, and Korea. Employed 1,100+ across four regional offices.
Mr. Michael Woo Kim Kong assumed role as Managing Director, steering the company’s wholesale, manufacturing, and distribution operations.
Inaugurated our Hong Kong headquarters with cutting-edge computerized systems and a wholesale distribution hub. Achieved 5 consecutive years of double-digit growth while acquiring assets in Thailand.
Launched our online trading platform and third aluminum plant in Chengdu, aligning with China’s "Go West" strategy. Expanded into e-commerce and logistics with 2,000+ employees across five regional hubs.
Founded the International Brand Center (IBC), elevating our portfolio with exclusive designer collaborations.
Began strategic asset acquisitions in North America, cementing our global presence.