A Word from Our Managing Director
A Vision Forged in Excellence
Discover the guiding philosophy behind Woo Leung Lee's six-decade journey from our Managing Director, Mr. Michael Woo - where tradition meets innovation in the art of jewelry excellence
Managing Director
About Michael Woo
Mr. Michael Woo graduated in the USA in 1986 with a degree in Business Administration and earned his G.I.A. Graduate Gemologist certification in 1987. Returning to Hong Kong the following year, he joined Woo Leung Lee Jewellery Co., Ltd., bringing fresh international perspective to the family business. In 1997, he succeeded his father, Mr. Woo Chi Wing, as Managing Director and initiated transformative changes - computerizing inventory systems, launching the pioneering online trading platform www.ejewelleryasia.com, and establishing the International Brand Center Management Ltd for premium Italian branded jewelry. Under his leadership, the company has achieved consistent double-digit annual sales growth over the past five years.
Perseverance for Continuous Improvement
For sixty years, Woo Leung Lee Jewellery has redefined excellence in jewelry distribution. What began as a modest trading business has flourished into an enterprise renowned for its wholesaling mastery, expansive partnership network, and refined corporate architecture. This trajectory was envisioned by our founder Mr. Woo Chi Wing in 1960 when he established "perseverance for continuous improvement" as our guiding principle. Today, this ethos remains at our core - now enhanced by a commitment to operational excellence that drives us to surpass industry standards daily.
Growth Through Diversification & Expansion
Our relentless pursuit of perfection fuels strategic evolution. Through product diversification and geographical expansion, we've emerged as the premier jewelry distributor across Greater China and Asia Pacific. From Italian jewelry wholesaling (1960) to retail chains (1980), from aluminum extrusion plants (1992, 1996) to international brand distribution, each milestone reflects our adaptive vision. The past five years' consistent double-digit growth and our 35-city distribution network testify to this strategy's success.
Looking Ahead
Steering this fifth-generation enterprise, I inherit more than a legacy - I'm entrusted with six decades of specialized expertise, market wisdom, institutional knowledge, and most crucially, our hard-earned reputation. These assets, combined with our exceptional team, propel our future.
Our online platform bridges convenience with connection, strengthening partner relationships. Meanwhile, the International Brand Center (IBC) embodies our devotion to exceptional jewelry - trading not just adornments, but wearable art of uncompromising quality.
With these dual engines driving us, we're poised to seize emerging opportunities, source innovative products, and solidify our position as a truly global jewelry authority.
Michael Woo
Managing Director